You Don’t Need More LinkedIn Posts. You Need This
50 Weeks of Monday Night Live with Nathanial Bibby
From Curiosity to Strategy on LinkedIn
In January 2025, I tuned into my first Monday Night Live with Nathanial Bibby to learn more about LinkedIn. At the time, LinkedIn felt like something I should probably do more of. Important, but not yet intentional.
Twelve months later, the story looked very different. I had not only absorbed a year of weekly insight, I had stepped into the role of EA within Bibby Media Group. Along the way, I experienced the results first-hand. Not just visibility, but clarity, purposeful content, and quality connections.
What stands out most is not algorithms or tactics. It is Nathanial's generosity.
Nathanial shows up week after week sharing openly. No fee, you just need to show up and be consistent. (often the hardest part right?) He shares what works and what does not. He raises the standard while reminding people to stay human, grounded, and authentic. That combination is rare.
Below are my key 2025 MNL takeaways.
Posting Is Not the Same as Strategy
Across 50 weeks of Monday Night Live, one theme is consistent.
Posting more does not equal performing better.
Many business owners and directors are active on LinkedIn, yet quietly frustrated. They post regularly, experiment with formats, even try video, but results plateau. The issue is rarely effort. It is the absence of a commercial strategy.
LinkedIn is not a content platform first. It is a positioning, relationship, and sales ecosystem. Without clarity on audience, intent, and outcome, activity turns into noise. Strategy must come before content. Always.
Authenticity in the Age of AI
Another recurring insight is how authenticity operates in an AI-assisted world.
AI can help structure ideas and improve efficiency. It cannot replace perspective, conviction, or lived experience. The strongest personal brands today are not the most polished. They are the most aligned.
Clear voice. Clear values. Clear point of view.
AI should support thinking, not replace it. Personal branding only works when it reflects who you actually are and how you think.
Personal Brand Is a Business Asset
Personal branding is not about ego. It is about trust.
Decision-makers observe long before they enquire. Your LinkedIn presence either builds confidence or quietly erodes it. Bibby Media Group treats personal brand as infrastructure. Something built intentionally, aligned to commercial goals, and supported by strategy. Programs like Behind the Brand reflect this approach. Positioning first, visibility second.
Lead Generation Grounded in Psychology
Nathanial's results are well documented. Over $750 million generated from LinkedIn. Two-time Best Use of LinkedIn Award winner. Trusted by global brands and growing businesses alike.
What is less visible is the psychology behind it.
Effective LinkedIn lead generation respects how people think and buy. It avoids pressure. It prioritises relevance. It understands that relationships convert before offers do. Campaigns are guided, refined, and supported. That personal attention matters.
Why This Matters
After 50 weeks of insight, one conclusion is unavoidable.
If LinkedIn matters to your business, it cannot be treated casually.
You do not need more posts.
You need a strategy that aligns brand, content, lead generation, and sales.
And when business leaders think LinkedIn strategy, they think Bibby Media Group for a reason.
This blog article is simply a thank you to Nathanial for bringing back Monday Night Live in 2025 but also acknowledging the incredible value and genuine character this man brings to any table.
Thank you for creating a community where people are encouraged to grow skills, confidence, and character at the same time.
The value extends far beyond LinkedIn.
See you all in 2026 online in the next Monday Night Live!
Stay Well,
Storm Dawson